Case Study: Manual.co
Sector: Consumer Health
Service: PR Strategy
Manual.co is an online platform that specifically provides clinical advice, information, and support for men who want to take control of their health and wellbeing.
Men can shop for a variety of products and treatment plans through Manual.co, including men’s health, haircare, and vitamins. Following a consultation with a qualified pharmacist, men can also shop for prescription products such as Finasteride, Minoxidil, and Viagra.
Shortly after launch, the business identified a need to quickly develop a PR strategy which would raise brand awareness and position Manual.co ahead of their competitors in the men’s health market.
CommsPeople worked with Manual.co to identify a clear PR brief and matched this with an independent PR consultant with 15 years of experience in the Consumer Health sector. This freelance PR worked closely with the team to craft a strong media strategy that would help them meet their key objectives and provide support on an ad-hoc basis.
George Pallis, CEO and Founder at Manual.co says: “We were trying to work out our strategy for launch and looking at the benefits of freelancers versus agencies. CommsPeople steered us in the right direction, the advice they gave was invaluable and completely free of charge.
We were incredibly happy with the service – it’s definitely the best way for a small business with big ambitions to get their comms strategy off the ground.”