Gaining those first few sales or new customers when launching a small business is hugely exciting. However, if like most startups or new businesses, these have come through your existing LinkedIn network or word of mouth, you will instinctively know this is not a scalable way to grow your market share. Unfortunately, the maxim of ‘build it and they will come’ doesn’t hold much weight […]
With the onset of the COVID-19 pandemic, businesses across the globe have suddenly been forced to look closely at their brand communications strategies – both from a messaging point of view and because of budget constraints due to the now struggling economy. As a result of these things combined, the PR industry has been experiencing […]
Written by Alexandra S It is hard to believe that we’ve spent over three months of our lives in lockdown. I remember when the decision was made to close our office and have us working from home. Saying ‘bye’ to everyone felt as if we’d see each other again soon and life would resume as […]
Every now and again, you have a lightbulb moment. For me, it was last year when I took the leap to go freelance after spending most of my career working in PR agencies. Fresh out of agency life, I did some ongoing work for an exciting tech startup. Despite years of agency experience under my […]