About the Candidate
Not only adept at designing strategic projects across channels to help organisations rebrand, develop, and launch new products during times of economic buoyancy, I enjoy the challenge of helping brands weather difficult times with strong experience of defending and growing market share during periods of economic recession.
During a crisis, I am the calm in the storm. I revel in content and how it is used across digital, social, influencer and offline marketing channels to boost brand awareness, influence behaviour, demand, and revenue generation. I have an affinity with agencies, having worked with them for many years, developing strong partnerships and feeling very much at home in their company.
I have built my experience as a business leader over the last twenty years in both regulated and unregulated industries. Home has been SMEs, private equity-backed and multinational businesses in the publishing, business information, consulting, and travel sectors where I held positions in marketing, communications, and product development.
By combining my commercial acumen, marketing experience and leadership skills, I latterly took a leap of faith and launched a tour operator start-up. I can do a lot with very little.