About the Candidate
A senior marketing and digital professional with 20 years of experience across travel, entertainment, retail and leisure/hospitality. I’ve worked for large and small brands, with large and small budgets, in both permanent and contract roles, I am adept at quickly understanding what is required, and delivering against a set of key objectives.
A strategic, commercial and analytical marketer, with an excellent understanding of the customer journey from awareness through to conversion. I have a record of success in developing insight led strategies and delivering creative multi-channel campaigns, with the right balance of brand and performance marketing.
I have been working with the digital channels and ecommerce for over 14 years and understand how best to drive acquisition and retention in the digital space, alongside many projects understanding customer data, profiling, and segmentation, ensuring that the campaign message and creative will land with the target audience.
I thrive on the challenge of working with new clients, making the most out of challenging situations, and leading a team to success.