Describe what you do in a couple of sentences… I work in comms/PR and have experience working on B2C and B2B brands including Disney and Verizon Media working with senior stakeholders across multi-national media and entertainment businesses. I understand reputation and have worked on partnerships with brands and projects across a number of areas. Tell […]
Gaining those first few sales or new customers when launching a small business is hugely exciting. However, if like most startups or new businesses, these have come through your existing LinkedIn network or word of mouth, you will instinctively know this is not a scalable way to grow your market share. Unfortunately, the maxim of ‘build it and they will come’ doesn’t hold much weight […]
Every now and again, you have a lightbulb moment. For me, it was last year when I took the leap to go freelance after spending most of my career working in PR agencies. Fresh out of agency life, I did some ongoing work for an exciting tech startup. Despite years of agency experience under my […]