How to Develop a Marketing Strategy When Launching a New Business
Gaining those first few sales or new customers when launching a small business is hugely exciting. However, if like most startups or new businesses, these have come through your existing LinkedIn network or word of mouth, you will instinctively know this is not a scalable way to grow your market share. Unfortunately, the maxim of ‘build it and they will come’ doesn’t hold much weight […]
